Ƚ ()
౹ /
/ ʼ
߰
(12)
˻з
ñ (//)
Ű
۹
ɿ
ļ нó
ؿܹ
۴
11 [ Į] ۷ø̼(Glocalization) ô ü PR 12 [Ŀ丮] ۱ ȣ, ٷ Ʈ1. ʴ 19% ̿ ҹ ٲ Ʈ2. ѱ۱Ǻȣ ϴ ۱ ȣ Ȳ ع Ʈ3. K- ۱ , ٴ 26 [ͷ Ʈ] ǰȭ, μ ڳ 30 [ ķ λƮ] ݶ 鿡 ɱ Ʈ 36 [輼ȯ й] Ҽ PR ̹ 40 [ CRISIS TALK] ذ 10 Ģ 46 [ Ʈ] û, ؽƮá 16 Ǵ ũ 5° ð û α Ҹ Ȱȭ Բ ذ Ʈ1. ÿ ؽƮ, û â Ʈ2. â , Ʈ۴Ͽ ξ Ʈ3. Īߴٰ ƴϴ١ÿ Ƴ 58 [ֹ ESG ] ȸ ϶ īݶ ۴ ڿ 62 [Q&A ʴ뼮] ˻ ַ ں T3Q ǥ ϴ ϵ ϴ ߿մϴ١ Ƽť ٴ ǥ AI Ȱϴ ѹα 66 [ ͺ] ἱ ǿ ȯ Ǹ ȯ ع ü ٲ ذ å顱 71 [žƿ 佺] ƴ ŭ 72 [ ] ֵ ƴϴ 76 [̼ ֿ] Ʈ , , , Ǻ̴Ͼ 82 [μ ۷ι PR 丮 PR] ߱ 86 [긮G] ƮͰ X ڡҼ ÷ ݵ ȫ ä 5 92 [ 귣] ű⼭, ó ı 94 [ û ]
̵̡ ̽ ֡ ڡƮʽ Ȯ ɿ ѱ 귣 丮 ߽ ȹƮ۴
[Ǿ= ] ۷ι OTT(¶ ) + ø յΰ Ʈ۴( ) Ʈʽ ѱ ƽþơ ֿ Ͻ ߴ. 100 μ ξ ʰ پ ѱ ̰ڴٴ ǹ̷ ؼȴ. DTC(Direct-to-Consumer) Ѱ ðִ Ʈϴٵ GM 14 ¶ + ڸ ̵̡ 翡 ̰ . Ʈϴٵ GM Һڵ ϴ. ̿ ߸ ۷ι ϱ ־ ִ١ ߴ.ƿ ѱ پ ȭ ۷ι θƮ 踦 ۾ ִ١ + ѱ ø ҺڿԴ ְ ۷ι θƮ Ұϰ ÿ ѱ â ֱ⸦ Ѵ١ ߴ.ѱ ̿ڵ 漺 ٰ װ ø ݾ ָƿ ѱ ֱ ŵ ¡ӡ ɵ ְ ִ ´.̰ ǽ Ʈϴٵ GM ֱ Ⱓ ְ ѱ Դ١ ߴ. ۷ι ŷ° Ź ۼ, âǼ â ѱ ű ߴ.14 + ڸ ̵̡ . Ʈ۴
ƿ ϴ ̳ 翡 ѱ ڸ ߴ. Ʈϴٵ GM ϴ ̰ 丮ڸ 츮 ٽ̴. ǰ ۿ ١ ̷ ö ѱ ̾ڴ. Ⱓ ̴. ǰ ŷ ѱ ơ ֵ ̶͡ ߴ.ѱ Ȯ ؼ ۻ Ʈʽ Ȯ ʼҴ. ̿ ȣ ڸ ǥ + ÷ ѱ Ʈʻ ũ͵ Ȯϸ Ⱓ Һڿ ܰ ̶͡ .ڸ DTC Ѱϴ ҿ ƽþ Ӹ ƴ϶ 䰡 ϰ ִ١ ѱ(̿) ѵ κп غ ϰ Ʈʻ ǰ غ ߡ̶ . ϴ ̳ ̵̿ ̾ ơ(APAC) ̽ پ ξ ߴ. SBS ǡ ɿ α : ٴ 𡯰 ̵ ũ ť ũ: , Ρũ īij ȭ, ̵ Ÿ ٴϿ ʿ װ̴.ƿ ơ âڵ ũ ϴ APAC ũƼ ͽǸ α ǥϱ ߴ. âڵ Ŭ, ̺ г پ α ְ 濵ũ͵ ̴.+ ѱ Ѱ ̽ ÷ ڵ ̴. ϴ LG÷ IPTV, ģ ̾ KT͵ ϱ ߴ. ̿ , ҿ (KT LG÷) ܿ Һڵ ϰ (+) ̿ ִ ãƺ ִ١ Ʈʻ ֱ⸦ Ѵ١ ߰ ɼ ״., ҿ + ȫ 귣 丮 ߽ ̷ ̶͡ ɴ밡 ִٴ Ŀ ̶͡ ߴ.
[ó] Ǿ Ÿ The PR times (2021 10) 翡 Ͽ, ۱ǹ ȣ , , մϴ.