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9 [Į] ʿѰ 10 [Ŀ丮] ״ ϴ (1) ȯ ν ΰ ص ơ [Ŀ丮] ״ ϴ (2) 迡 ȯڵ ڱ ߾ ۵Ǵ ʴ , ȯ ߽ 簡 ǹ [Ŀ丮] ״ ϴ (3) コ ķε ķ 鿩ٺ ȯڡ ν Ʈ õ չٴ 26 [ ] 30 [ֹ ESG ] Һ ãƶ -Ҹ â ҽþ ̴ϼƼꡯ 36 [̽ α(Digilog)] 귣 丮 ȭ 41 [ͷ Ʈ] ʼ Ҿ 44 [ CRISIS TALK] VIP ؾ ϴ 50 [ϴ] ڸ ؽƮ Ÿ, ġν(Dutch Bros) 54 [ֱ⿵ ŰƮ] OB Ծ Ƶ, ī ٽ ο ̴ ƮΡ 丮 58 [ ͺ] ٸICT ȸ ϴ ùٸ ICT 迡 AI ̾ ºμ? 64 [MEDIA ISSUE] Ʃ ̿ Ⱥ 顦׳ Ʃ Ʃ, Ҽ ̵ 1 âε 1 о ̵ ͷá ʿ 68 [μ ۷ι PR 丮 PR] 1945 8 15 , 9 2 츸 ָȣ 72 [MEDIA FOCUS] Ƽ ̵ б ˰ ٲ 츣 ̵ Ƴ ڵ ӵ 78 [PRʴ뼮] 豤 Ѻհ ȸ ϰ ȱ 25, ְ áǹ ȭϸ ϱ װ ̾ϴ١ 84 [귣 üũ] , ſ ̷ մ 츮Ƽ ڵ 츮Ƽ Ʈ 88 [žƿ 佺] ϸ? ص! 90 [긮G] νŸ л AI α ֱ 94 [AD DATA]
̵̡ ̽ ֡ ڡƮʽ Ȯ ɿ ѱ 귣 丮 ߽ ȹƮ۴
[Ǿ= ] ۷ι OTT(¶ ) + ø յΰ Ʈ۴( ) Ʈʽ ѱ ƽþơ ֿ Ͻ ߴ. 100 μ ξ ʰ پ ѱ ̰ڴٴ ǹ̷ ؼȴ. DTC(Direct-to-Consumer) Ѱ ðִ Ʈϴٵ GM 14 ¶ + ڸ ̵̡ 翡 ̰ . Ʈϴٵ GM Һڵ ϴ. ̿ ߸ ۷ι ϱ ־ ִ١ ߴ.ƿ ѱ پ ȭ ۷ι θƮ 踦 ۾ ִ١ + ѱ ø ҺڿԴ ְ ۷ι θƮ Ұϰ ÿ ѱ â ֱ⸦ Ѵ١ ߴ.ѱ ̿ڵ 漺 ٰ װ ø ݾ ָƿ ѱ ֱ ŵ ¡ӡ ɵ ְ ִ ´.̰ ǽ Ʈϴٵ GM ֱ Ⱓ ְ ѱ Դ١ ߴ. ۷ι ŷ° Ź ۼ, âǼ â ѱ ű ߴ.14 + ڸ ̵̡ . Ʈ۴
ƿ ϴ ̳ 翡 ѱ ڸ ߴ. Ʈϴٵ GM ϴ ̰ 丮ڸ 츮 ٽ̴. ǰ ۿ ١ ̷ ö ѱ ̾ڴ. Ⱓ ̴. ǰ ŷ ѱ ơ ֵ ̶͡ ߴ.ѱ Ȯ ؼ ۻ Ʈʽ Ȯ ʼҴ. ̿ ȣ ڸ ǥ + ÷ ѱ Ʈʻ ũ͵ Ȯϸ Ⱓ Һڿ ܰ ̶͡ .ڸ DTC Ѱϴ ҿ ƽþ Ӹ ƴ϶ 䰡 ϰ ִ١ ѱ(̿) ѵ κп غ ϰ Ʈʻ ǰ غ ߡ̶ . ϴ ̳ ̵̿ ̾ ơ(APAC) ̽ پ ξ ߴ. SBS ǡ ɿ α : ٴ 𡯰 ̵ ũ ť ũ: , Ρũ īij ȭ, ̵ Ÿ ٴϿ ʿ װ̴.ƿ ơ âڵ ũ ϴ APAC ũƼ ͽǸ α ǥϱ ߴ. âڵ Ŭ, ̺ г پ α ְ 濵ũ͵ ̴.+ ѱ Ѱ ̽ ÷ ڵ ̴. ϴ LG÷ IPTV, ģ ̾ KT͵ ϱ ߴ. ̿ , ҿ (KT LG÷) ܿ Һڵ ϰ (+) ̿ ִ ãƺ ִ١ Ʈʻ ֱ⸦ Ѵ١ ߰ ɼ ״., ҿ + ȫ 귣 丮 ߽ ̷ ̶͡ ɴ밡 ִٴ Ŀ ̶͡ ߴ.
[ó] Ǿ Ÿ The PR times (2021 10) 翡 Ͽ, ۱ǹ ȣ , , մϴ.