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ٽ THEPR, ô ϴ [Ǿ=] â 13ֳ ¾ ̸ Ǿˡ ٽ մϴ. ʽ ΰ ô ϴ١Դϴ. 2023 5 âȣ Ŀ丮 ô 귣ϴ°Դϴ. 5ȣ 5 ͺ並 Ұ, ο ۵ Ϻ Ǿϴ. [â 13ֳ ] dz! Ǿ Ұմϴ ϰ 9 ˡ üǰ Į [ â ] ΰ ô, PR ߽ [Ŀ丮1] ú귣! ú귣? , 귣尡 ־ 귣 ú귣 Ѱ ̰ ȭ ƴ 귣 Ī ̾°. ʴ ú귣 , ع ? [Ŀ丮2] λ̶ ? Ȳο λ ú귣 Ѱ Ͱ ϴ 귣 귣 귣 귣 ϼѾߡ [Ŀ丮3] λ ϱ 귣 2030 λ꼼ڶȸ ġ ߳? 뱹 ȫ Ѿ Ŀ´̼ ʿ [ ķ λƮ] ķ ټ C [ ] ΰ ô, ΰ [輼ȯ й] Ŀ´̼ [â Ư ʴ뼮] ȸ 塤ּ ȭհ ᡱ Ǿˡ 2023 5 âȣ ȸ Ȱ , ǥ Ҵ. [ͷ Ʈ 12] Բ ϴ Űũ [ CRISIS TALK] ȫ 10 ġ [Ư] ¾ Ǿ ǥ ŸƮ CEO [ ͺ] GM ѱ ϴ GM ȫ 360 ũν Ŀ´̼ ϴ [μ ۷ι PR 丮 PR] : ݼ(1972~2022) Ǵ þ° [Review & Reboot] 絵̹ +̾ , ȿ ӱ ȵǴ ܱ 絵 ù [ ͺ] ּ δ ± ٽ ƿ , 9 ̿ ã [žƿ 佺] Ρ ! [PUBLIC ISSUE] ڰ ϴ Ʈ ڷᡯ [ 귣] ߰ [ÿа /ÿ ] õ ̻縮 Ű ѹα âġ ߷ ÿ ٽ ۷ ä Ѵ. 착 ìִ ׳ 翡 ִ. ׳డ ← ̾߱Ⱑ ñ. [ ͺ] 75 ٸũ, Ǽ ǼҸ Ǿϴ ҵ Ŀ αҸ ô, Ǽ Ұ ǹ̴? [귣ijġ] ΰ û ϴ Ҽ 귣, ̾
̵̡ ̽ ֡ ڡƮʽ Ȯ ɿ ѱ 귣 丮 ߽ ȹƮ۴
[Ǿ= ] ۷ι OTT(¶ ) + ø յΰ Ʈ۴( ) Ʈʽ ѱ ƽþơ ֿ Ͻ ߴ. 100 μ ξ ʰ پ ѱ ̰ڴٴ ǹ̷ ؼȴ. DTC(Direct-to-Consumer) Ѱ ðִ Ʈϴٵ GM 14 ¶ + ڸ ̵̡ 翡 ̰ . Ʈϴٵ GM Һڵ ϴ. ̿ ߸ ۷ι ϱ ־ ִ١ ߴ.ƿ ѱ پ ȭ ۷ι θƮ 踦 ۾ ִ١ + ѱ ø ҺڿԴ ְ ۷ι θƮ Ұϰ ÿ ѱ â ֱ⸦ Ѵ١ ߴ.ѱ ̿ڵ 漺 ٰ װ ø ݾ ָƿ ѱ ֱ ŵ ¡ӡ ɵ ְ ִ ´.̰ ǽ Ʈϴٵ GM ֱ Ⱓ ְ ѱ Դ١ ߴ. ۷ι ŷ° Ź ۼ, âǼ â ѱ ű ߴ.14 + ڸ ̵̡ . Ʈ۴
ƿ ϴ ̳ 翡 ѱ ڸ ߴ. Ʈϴٵ GM ϴ ̰ 丮ڸ 츮 ٽ̴. ǰ ۿ ١ ̷ ö ѱ ̾ڴ. Ⱓ ̴. ǰ ŷ ѱ ơ ֵ ̶͡ ߴ.ѱ Ȯ ؼ ۻ Ʈʽ Ȯ ʼҴ. ̿ ȣ ڸ ǥ + ÷ ѱ Ʈʻ ũ͵ Ȯϸ Ⱓ Һڿ ܰ ̶͡ .ڸ DTC Ѱϴ ҿ ƽþ Ӹ ƴ϶ 䰡 ϰ ִ١ ѱ(̿) ѵ κп غ ϰ Ʈʻ ǰ غ ߡ̶ . ϴ ̳ ̵̿ ̾ ơ(APAC) ̽ پ ξ ߴ. SBS ǡ ɿ α : ٴ 𡯰 ̵ ũ ť ũ: , Ρũ īij ȭ, ̵ Ÿ ٴϿ ʿ װ̴.ƿ ơ âڵ ũ ϴ APAC ũƼ ͽǸ α ǥϱ ߴ. âڵ Ŭ, ̺ г پ α ְ 濵ũ͵ ̴.+ ѱ Ѱ ̽ ÷ ڵ ̴. ϴ LG÷ IPTV, ģ ̾ KT͵ ϱ ߴ. ̿ , ҿ (KT LG÷) ܿ Һڵ ϰ (+) ̿ ִ ãƺ ִ١ Ʈʻ ֱ⸦ Ѵ١ ߰ ɼ ״., ҿ + ȫ 귣 丮 ߽ ̷ ̶͡ ɴ밡 ִٴ Ŀ ̶͡ ߴ.
[ó] Ǿ Ÿ The PR times (2021 10) 翡 Ͽ, ۱ǹ ȣ , , մϴ.