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( 02-6412-0125~8)
About the Publication
Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brands hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.
About the Issue
Welcome to the 96th issue of B.
Back in 2018, when B revisited Seoul, the capital city of Korea, to put out a second edition, we talked about what city would be the best for the city issue besides Seoul. Many of our editors—including me—thought of Busan, the second largest city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five years later, we wound up doing an issue that features Busan. Of course, we were drawn to Jejudo Island because it embodies the idea of rest and relaxation, but truthfully, we were more curious about Busans many faces beyond the beaches and tourism. I myself visit the coastal city every year and always feel like moving there whenever I go, so it is obvious that the port city 400 km south of Seoul has some kind of magnetic allure.
Each time I arrive at Busan Station and taxi to Haeundae to get settled in—Ive done this so many times I dont dare to even try to count—I find myself mesmerized by the landscape of the piers as I look out the car window. Not until rows of shipping containersand towering cranes catch my eyes do I feel like, Ah! Finally, Im in Busan. It feels like passing through immigration. Maybe because of the unique layout of port cities, I have always assumed that Busan was bigger than Seoul. Maybe it is the impression that you can only get from the second- or the third-largest cities. Apparently, it is the norm that the nations largest city—the capital city in an administrative and economic sense—naturally chases ideas like global standards and cosmopolitanism. Despite the never-ending changes inarchitecture, culture, and commercial districts that seem to pop up overnight, capital cities always feel rather mediocre when all things are said and done. That might explain why I have recently heard globe-trotters grumbling that there is nothing special out there. Everything is already in Seoul.
But Busan has staved off this rather imminent phenomenon of standardization. Of course, the city boasts a good number of flagship stores by globalbrands, inventive and fancy restaurants, and uniform- like styles that hipsters wear, but these elements
do not shape the visitors impression of the city. Rather, Busans cultural elements—embedded in the clothing, food, and architecture—forge a distinctive locality in its raw state, emerging through the cracks between the well-developed infrastructure that is essential for a big city to survive. The essence of Busan that B captured for this issue also centers on the people, the products, and the companies that add contemporary twists to local tradition. From Momos Coffees Jooyeon Jeon, who triumphantly sprang up from the local specialty coffee scene and on to the global stage; and Balansa, a fashion brand whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz Bakery, which strives to retaina sense of Koreanness. All these players generated cultlike followings locally and received offers to expand to Seoul. (Usually, it happens the other way around.) In a city where not even one of Koreas top 100 companies has its headquarters, it is a feat thatlocally grown creativity translates to business acumen, resulting in phenomenal success.
The potential of Busan, I opine, lies with innovative small business owners, though they are wildly outnumbered by their counterparts in Seoul. Indeed, the Busanites B met say that the citys potential isin the hands of the people who grew up in Busan,far from Seoul and close to the door to the outside world. Busan has constantly grappled with internal and external forces due to its geographical position and historical events, like outsiders coming and going, refugees from the Korean War rushing in. Even still, it seems that Busan has the most fertile soil to cultivate new contemporary ideas. This may be why I as a land dweller, born and raised in Seoul, always envy people who live near water—and where they come together, in Busan.
Eunsung Park
Editor in Chief
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02 INTRO
08 EDITOR'S LETTER
12COUNTRY DWELLER
The bucolic lives of Barbour consumers who live at their own pace
22OPINION: VIRGINIA CHADWYCK- HEALEY
Stories of balanced fashion consumption told by Virginia Chadwyck-Healey, owner of VCH Style and stylist for Catherine, Princess of Wales
28WAY OF BARBOUR
Barbours clothing, accessory, and shoe lines are efficiently planned and designed for contemporary life
38DIAGRAM
Analysis of Barbours signature waxed jackets, which were created from a clear vision
46IN MY POCKET
What is in the pockets of the owners of Barbour waxed jackets
54BORN IN SOUTH SHIELDS
Barbour factory in the port city of South Shields—the brands home ground and starting point
64FROM THE ARCHIVE
Originality as seen through the prototypes of the Barbour jacket archive
76OPINION: DAME MARGARET BARBOUR
Barbours DNA and heritage told by Dame Margaret Barbour, the current chair
82ROOTED IN SCOTLAND
Halley Stevensons, producer of waxed cotton for Barbour, and Kinloch Anderson, designer of Barbours own tartans
92RETAILS
Barbour styles told by Barbour design directors of mens and womens clothing as well as Barbour stores in the old neighbor-like areas of London, South Shields, and Edinburgh
100HAND TO HAND
Maintenance tips for Barbour jackets and Barbour Re-waxing & Re-loved services, which enable the jackets to be handed down over generations
106OPINION: JACK CARLSON
Jack Carlson, founder of Rowing Blazers, explains how to expand a brands worldview through imaginative, out-of- the-box thinking
112CROSSOVER
Barbour shows its many sides through continuous collaborations with unique fashion brands
122FUNCTIONALIST
Practical fashion items from other brands that Barbour fans love
128 MY OWN BARBOUR
Barbour jackets as personal memory archives
136BRAND STORY
The growth of Barbour, a family business that has respected its heritage while nimbly responding to the trend of the times
142OLD CATALOGS
Barbours old catalogs show the zeitgeist, culture, and various lifestyles of the past
146INTERVIEW
Barbours key growth strategy and future plan as told by Managing Director Steve Buck, Global Marketing and Commercial Director Paul Wilkinson, and Vice Chair Helen Barbour
152SPOTLIGHT
Barbour products on celebrities and in the media
156FELLOWS
Brands that share keywords with Barbour like Royal Warrant, waxed jacket, and workwear and outdoor wear
159OUTRO
[ó] ŰB () Magazine B, Ű (2023 09) 翡 Ͽ, ۱ǹ ȣ , , մϴ.