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( 02-6412-0125~8)
About the Publication
Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brands hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.
About the Issue
Welcome to the 96th issue of B.
Back in 2018, when B revisited Seoul, the capital city of Korea, to put out a second edition, we talked about what city would be the best for the city issue besides Seoul. Many of our editors—including me—thought of Busan, the second largest city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five years later, we wound up doing an issue that features Busan. Of course, we were drawn to Jejudo Island because it embodies the idea of rest and relaxation, but truthfully, we were more curious about Busans many faces beyond the beaches and tourism. I myself visit the coastal city every year and always feel like moving there whenever I go, so it is obvious that the port city 400 km south of Seoul has some kind of magnetic allure.
Each time I arrive at Busan Station and taxi to Haeundae to get settled in—Ive done this so many times I dont dare to even try to count—I find myself mesmerized by the landscape of the piers as I look out the car window. Not until rows of shipping containersand towering cranes catch my eyes do I feel like, Ah! Finally, Im in Busan. It feels like passing through immigration. Maybe because of the unique layout of port cities, I have always assumed that Busan was bigger than Seoul. Maybe it is the impression that you can only get from the second- or the third-largest cities. Apparently, it is the norm that the nations largest city—the capital city in an administrative and economic sense—naturally chases ideas like global standards and cosmopolitanism. Despite the never-ending changes inarchitecture, culture, and commercial districts that seem to pop up overnight, capital cities always feel rather mediocre when all things are said and done. That might explain why I have recently heard globe-trotters grumbling that there is nothing special out there. Everything is already in Seoul.
But Busan has staved off this rather imminent phenomenon of standardization. Of course, the city boasts a good number of flagship stores by globalbrands, inventive and fancy restaurants, and uniform- like styles that hipsters wear, but these elements
do not shape the visitors impression of the city. Rather, Busans cultural elements—embedded in the clothing, food, and architecture—forge a distinctive locality in its raw state, emerging through the cracks between the well-developed infrastructure that is essential for a big city to survive. The essence of Busan that B captured for this issue also centers on the people, the products, and the companies that add contemporary twists to local tradition. From Momos Coffees Jooyeon Jeon, who triumphantly sprang up from the local specialty coffee scene and on to the global stage; and Balansa, a fashion brand whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz Bakery, which strives to retaina sense of Koreanness. All these players generated cultlike followings locally and received offers to expand to Seoul. (Usually, it happens the other way around.) In a city where not even one of Koreas top 100 companies has its headquarters, it is a feat thatlocally grown creativity translates to business acumen, resulting in phenomenal success.
The potential of Busan, I opine, lies with innovative small business owners, though they are wildly outnumbered by their counterparts in Seoul. Indeed, the Busanites B met say that the citys potential isin the hands of the people who grew up in Busan,far from Seoul and close to the door to the outside world. Busan has constantly grappled with internal and external forces due to its geographical position and historical events, like outsiders coming and going, refugees from the Korean War rushing in. Even still, it seems that Busan has the most fertile soil to cultivate new contemporary ideas. This may be why I as a land dweller, born and raised in Seoul, always envy people who live near water—and where they come together, in Busan.
Eunsung Park
Editor in Chief
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Table of contents
02 INTRO
08 EDITOR'S LETTER
12 IMPRESSIONS
Multilayered assessments on the city of Copenhagen by a host of media outlets
16 DIVE INTO THE CITY
Core values and sociocultural legacies that give an insight into Copenhagen today
28 INTERVIEW: CLAUS MEYER
Claus Meyer, entrepreneur and chef, talks about todays culinary scene in Copenhagen
34 CREATIVE DINING
The distinctive originality and philosophy of Copenhagens dining
46 FOOD INNOVATORS
Food labs and companies breaking new ground for the future of food
54 THE ART OF HYGGE
La Banchina, an on-trend location that epitomizes hygge of the Danes, who find happiness in daily life
58 A DAY OF GOURMET
Gems where brunch, coffee, and natural wine can be savored
66 INTERVIEW: CECILIE THORSMARK
Cecilie Thorsmark talks about the role of Copenhagen Fashion Week as a platform
72 WOMEN FOR WOMEN
Women fashion designers that give voice to all women
84 THE SCANDI INFLUENCERS
Fashion influencers committed to spreading healthy, positive life attitudes
90 THE AUTHENTIC TASTE
Fashion select shops and beauty brands loved by Copenhageners
98 INTERVIEW: THOMAS LYKKE & ANNE-MARIE BUEMANN
Thomas Lykke and Anne-Marie Buemann, cofounders of OEO Studio, talk about the quintessence of Danish design
104 HOME
The potential and aesthetic of the Danish home
112 Design-Driven VENTURES
Brand stories of Kvadrat and Vipp, Danish design companies that refuse to dwell on past legacies
120 CREATIVE FORCES
Brands that serve as both a platform and a creative hub based on a sense of community
132 DANISH SPIRIT
Expat Danes disseminate the Danish spirit and culture
140 DESIGN ICONS
Iconic designers and classic brands that have sustained the Danish modern look
144 THE WEEKENDERS
The natural landscapes that immerse Copenhageners in musings and relaxation
152 INTERVIEW: SIMON CASPERSEN
Simon Caspersen, cofounder and communications director of Space10, talks about creating an ideal city
158 URBAN PLANNING
The history of Copenhagens urban planning
162 SMART CITY
Copenhagen Solutions Lab focuses on collaboration, citizenship, data, and experimentation
166 BIG PICTURES
How Copenhagen-born architect Bjarke Ingels and his team transformed the landscape of the city
180 DANISH CULTURE CODE
Figures that offer a better understanding of Danish culture
183 OUTRO
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