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[ù] ŰB () Magazine B, Ű
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ڵ [ISSN] :   nois-0115
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( 02-6412-0125~8) 




About the Issue 



Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means the laboratory in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumers lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in- store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labos fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brands deep appreciation of base ingredients.






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Table of contents

 

02 Intro

 

09 Editors Letter

 

12 Trays

A glimpse at Le Labo users product picks on Instagram

 

14 Opinion

Eddie Roschi, co-founder of Le Labo

 

18 Grasse

The city that inspired the brand

 

22 Intention

Sharp senses and heartfelt narratives connoted in Le Labo products

 

32 Impression

Characteristics of each fragrance via product names—base ingredient and number of notes

 

36 Experience

The in-store experience of hand-blending and personal labeling

 

40 Connected

People who share a personal connection and history with Le Labo

 

52 Spotted

Attractive establishments where Le Labo can be found

 

60 Collaborated

Collaborations with partners in various fields

 

66 Opinion

Fabrice Penot, co-founder of Le Labo

 

72 Labs

Le Labos workshop aesthetics reveal its identity and philosophy

 

84 Souls

The people who directly communicate brand philosophy and beliefs to customers

 

96 Imperfection

 

104 Brand Story

The birth and growth of Le Labo into an exclusive presence among niche perfume brands

 

110 Fragrance Report

Stories behind perfumery and perfumers

 

112 Overheard

Quotes from customers overheard in the store

 

114 To Williamsburg, New York

Le Labo Café and headquarters in Williamsburg, New York

 

118 Interview

Deborah Royer, Global General Manager and Chief Creative Officer

 

120 Favorites

Le Labo employees interests shape brand culture

 

122 Figure

Le Labos business strategy in numbers

 

123 References

 

125 Outro

 








Table of contents

 

02 Intro

 

09 Editors Letter

 

12 The Moscoteer

 

14 Opinion

Ted Yoo, CEO of CED International

 

18 Moscot in Cities

The witty vintage interiors of Moscot shops around the world

 

24 Keywords

Four keywords that describe Moscot

 

28 Guidelines

Understanding size codes and related terms

 

30 Lineup

Moscots place in the eyewear industry

 

36 Loyal Customers

Customers brought back again and again by a deep kinship with the brand

 

44 Opinion

Todd Snyder, Fashion Designer

 

48 Design Heritage

The contemporary reflection of authenticity in Moscot eyewear design

 

52 Collaborations

Diverse and extraordinary partners share Moscots originality

 

60 Personal Classics

People who make scenes with a strong sense of style and individuality derived from the classics

 

72 Opinion

Madeline Weeks, Fashion Director

 

76 Moscot in New York

The iconic New York stores that bridge families and neighbors, local and global markets

 

88 Moscot Music

Advocating pure art via Moscots creative energy

 

92 The Language

Moscot speaks through design

 

100 Brand Story

Over 100 years of proud history supporting Moscots expansion

 

106 Gallery

A chronology of Moscot as seen through photographs

 

110 Campaign

Advertising based on clear-cut ideas and imagination

 

112 Icons of Moscot

Celebrities who love Moscot

 

114 Optics

The lens crafters that stand behind Moscots credibility

 

116 Interview

Three generations of the Moscot family gathered for an interview

 

120 Figures

The Moscot culture and the eyewear industry by the numbers

 

123 References

 

125 Outro




















Table of contents

 

02 Intro

 

09 Editors Letter

 

12 Overview

The current trends and influences of Ikea over the last 10 years noted by the media

 

16 A Walk through the Town

The meaning of residence observed through the daily life of Västrahamnen in southern Sweden

 

22 Home Visit

Ikea users in different cities talk about their homes

 

34 Opinion

Lydia Choi-Johansson Intelligence Specialist, Inter Ikea Systems

 

38 Life at Home Report

The Life at Home Report, inspired by everyday lives in homes across the world

 

42 Prototyping

Visit the Prototype Shop, where Ikea designs are refined

 

48 Opinion

Sara Kristoffersson Professor at Konstfack University College of Arts, Crafts, and Design

 

52 Lineup

Eight key concepts and product lines that highlight Ikeas philosophy

 

62 Values

Four principles that make Ikea an unrivaled brand

 

66 Do It Yourself

A beginner and a veteran tackle the DIY assembly process

 

72 Into the Studio

Ikea Communications, where all of Ikeas images are made

 

78 Catalog

The Ikea catalog, read by more than 200 million consumers in 35 languages

 

80 Store Visit

The strategies and characteristics of Ikea stores

 

86 Tasting the Moment

Ikeas food operations reflect the identity of its birthplace

 

90 Swedish Table

Recipes made with ingredients sold at Ikea

 

94 Interiors

Homes and commercial spaces decorated with Ikea products

 

104 Inside Space10

Space10, a research lab for innovation of life and home established by Ikeas outside investment

 

110 Opinion

Carla CammillaHjort Co-founder and Director, Space10

Simon Caspersen Co-founder and Communication Director, Space10

 

114 Labs

The evolving concepts of furniture through the works of four young designers

 

122 The Democratic Way

The Democratic Design Centre and the Hubhult office, designed for communication and interaction—the realization of both corporate and design philosophies

 

132 Brand Story

Smart brand strategy contributing to Ikeas growth

 

140 Ingvar Kamprad

The words of Ikeas founder that have become the guiding spirit of the brand

 

142 Test Lab

The values of democratic design are put to the test in the Ikea Test Lab

 

144 Statement

The Democratic Design Days where the Ikea communicates its visions

 

146 Collaborations

Four collaborations that reveal the brands openness and future-oriented perspective

 

150 Market Study

Ikeas inroads into the Korean market as told by AndréSchmidtgall, Country Retail Manager, Ikea Korea, and Nicolas Johnsson, Country Marketing Manager, Ikea Korea

 

152 Interview

Marcus Engman Head of Design, Ikea of Sweden

 

156 Figures

Numbers and figures that show the global currents and brand values

 

159 References

 

161 Outro

 








Table of contents

 

02 Intro

 

09 Editors Letter

 

12 Memory Lane

Memories of Moleskine notebooks

 

14 Timeline

A chronicle of core Moleskine items over the ages

 

16 Into the Market

The Moleskine shop and cafe in Milan, Italy

 

22 Opinion

Isabelle Boinot, artist

 

26 Lineup

Moleskines brand-defining product family

 

32 Values

Symbolic elements of Moleskines trademark notebook

 

42 Alternatives

Competitors with their own edge

 

46 Opinion

Young-man Huh, cartoonist

 

52 My Tools

The people who use Moleskine as part of their toolkit

 

62 On the Desk

Moleskines on a creatives desk

 

70 Opinion

Sylvie Betard, stationery brand founder

 

74 Shops

Retail presence of Molekine in three European cities

 

84 Pairing

Products that look even better with Moleskine

 

90 Recorded

The power of records

 

98 Brand Story

Moleskines birth and growth

 

104 Manufacturing

A manufacturing process that prioritizes the environment

 

106 Collaboration

Special releases created through various brand collaborations

 

108 Creative Relationship

Moleskines four languages of creation

 

110 Timeless Thoughts

In the words of artists who created the Moleskine stories

 

114Interview

Arrigo Berni, Moleskine CEO

 

116Figures

Moleskine in numbers

 

119 References

 

121 Outro







Table of contents

 

02 Intro

 

09 Editors Letter

 

12 Outfit of the Day

Acne Studios styles on Instagram

 

16 Opinion

Bom Lee, Publisher and Editor-in-Chief of Dazed & Confused Korea

 

20 Impression

Innovative concepts from Acne Studios

 

28 Key Items

Signature items from Acne Studios

 

42 Runway

Avant-garde hits the runway

 

48 Opinion

Zoe Michel, Producer at Condé Nast

 

52 Realway

People who think and live outside the box

 

72 Opinion

Andreas Fornell, Architect

 

78 Space

Acne Studios spaces in cities around the world and the people who created them

 

90 Acne Culture

Acnes culture outside of fashion

 

102 Brand Story

The birth and growth of Acne Studios

 

108 Campaign

Advertising campaigns with fresh perspectives

 

112 Collaboration

Collaborative works across different genres

 

116 Collectives

Six fashion collectives that work in perfect cooperation

 

120 Swedish Cool

The next-generation brand with a unique Swedish flair and contemporary sensibility

 

124Founder

Comments from Acne Studios cofounder Jonny Johansson

 

127 References

 

129 Outro

 






Table of contents
 
02 Intro
 
09 Publishers Letter
 
12 Future of Print
Print mass media and the future of the publication industry
 
14 Opinion
Andrew Tuck, Editor at Monocle
 
18 On Paper
The business strategy of one multimedia companyviewedthrough Monocles lineup of printed materials
 
30 Midori House
A tour of the Monocle headquarters in London
 
34 On Air
Monocle 24, media for the ears
 
38 Global Contributors
The correspondents and contributors who create Monocles global perspective
 
52 Monocle Shop
Monocles first off -line retail shop
 
54 Opinion
Anders Braso, Publisher at Monocle
 
58 Advertorial Partners
The ideal partnership between media and advertisers,
as seen through Monocles advertorials
 
64 Collaboration
The collaboration between Monocle and small luxury brands
 
70 Premium Venue
A retail venture that shows off the brand image of Monocle
 
74 Monocle Cafe
A space where Monocle comes to life
 
76 Opinion
Steven Watson, Founder and Director of Stack, a magazine subscription service
 
80 Citizens
Monocles readers around the globe
 
92 Niche Magazines
Magazines from various cities targeting niche markets
 
98 Brand Story
A glimpse of the printing process for the October 2017 issue in the Cornwall, England print shop
 
106 Structure
The birth of Monocle and its growth as a media brand
 
112 Cover Story
The trajectory of Monocle through 10 years of cover design
 
116 The Scoop
The interviewees from diverse professions featured in Monocle
 
120 Wallpaper to Monocle
The first chapter of Tyler Brûlé: How Wallpaper begat Monocle
 
122 Quality of Life Conference
Monocles signature off -line event
 
126 Interview
Tyler Brûlé, Editor-in-Chief and Chairman of Monocle
 
130 Figures
Monocle and the magazine market in numbers
 
133 References
 
135 Outro
 


 
 




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