Ƚ ()
౹ /
/ ʼ
߰
(12)
˻з
ñ (//)
Ű
۹
ɿ
ļ нó
ؿܹ
۴
7ȣ ¡ݿԴϴ. ݿ ķο ٷ ִ ̽ Ҵ ںմϴ. ڸ . Ű Ĺݺ Ʈ¡С پ ٷϴ. 11 [ Į] 1 ̵ ۽ 귣 ô 12 [COVER STORY ] ݿ ķ ȿ ϴ [COVER STORY] ݿ PR ķΰ ϱ [COVER STORY] ǰ߿ ݿ 10 ƺ [COVER STORY] コĿ ݿ ķ 28 [ (3)] ǰ, ϴ 32 [輼ȯ й] ̱ Ŀ´̼ ŴƮ 36 [žƿ 佺] 40 [ֹ ESG ] ۷ι ذ϶ IBM ī ̴ϼƼ 44 [ CRISIS TALK] Ŀ´̼ ϴ 50 [귣ս] ΰǸε 丮 Ǵ , 54 [뺸] Ʈ ϱ? -ְ--- ¥ Ǵ 58 [CCO ] ȭ 귣 ȹ? ָ϶ CNN ͳų ĿӼ(CNNIC) ְ ũƼ å 60 [Ư] 64 [μ ۷ι PR 丮 PR] ۷ι 250 PR ȸ (Global PR Agency Rankings 2023) 68 [SPECIAL REPORT] PART1 ϴ°? ־ PART2 С ʼҡ ϰ Ͼ 54ȸ г 82 [긮G] , ̹ AI Ȱ Ȱ ½ǰ ̷ Ұ ? Paywall 88 [PR PAGE] ٽ ƿ , ī Բ! ī, ī(CassCool) ˾ 90 [ 귣] ϴ ÷ DDP 94 [ û ]
̵̡ ̽ ֡ ڡƮʽ Ȯ ɿ ѱ 귣 丮 ߽ ȹƮ۴
[Ǿ= ] ۷ι OTT(¶ ) + ø յΰ Ʈ۴( ) Ʈʽ ѱ ƽþơ ֿ Ͻ ߴ. 100 μ ξ ʰ پ ѱ ̰ڴٴ ǹ̷ ؼȴ. DTC(Direct-to-Consumer) Ѱ ðִ Ʈϴٵ GM 14 ¶ + ڸ ̵̡ 翡 ̰ . Ʈϴٵ GM Һڵ ϴ. ̿ ߸ ۷ι ϱ ־ ִ١ ߴ.ƿ ѱ پ ȭ ۷ι θƮ 踦 ۾ ִ١ + ѱ ø ҺڿԴ ְ ۷ι θƮ Ұϰ ÿ ѱ â ֱ⸦ Ѵ١ ߴ.ѱ ̿ڵ 漺 ٰ װ ø ݾ ָƿ ѱ ֱ ŵ ¡ӡ ɵ ְ ִ ´.̰ ǽ Ʈϴٵ GM ֱ Ⱓ ְ ѱ Դ١ ߴ. ۷ι ŷ° Ź ۼ, âǼ â ѱ ű ߴ.14 + ڸ ̵̡ . Ʈ۴
ƿ ϴ ̳ 翡 ѱ ڸ ߴ. Ʈϴٵ GM ϴ ̰ 丮ڸ 츮 ٽ̴. ǰ ۿ ١ ̷ ö ѱ ̾ڴ. Ⱓ ̴. ǰ ŷ ѱ ơ ֵ ̶͡ ߴ.ѱ Ȯ ؼ ۻ Ʈʽ Ȯ ʼҴ. ̿ ȣ ڸ ǥ + ÷ ѱ Ʈʻ ũ͵ Ȯϸ Ⱓ Һڿ ܰ ̶͡ .ڸ DTC Ѱϴ ҿ ƽþ Ӹ ƴ϶ 䰡 ϰ ִ١ ѱ(̿) ѵ κп غ ϰ Ʈʻ ǰ غ ߡ̶ . ϴ ̳ ̵̿ ̾ ơ(APAC) ̽ پ ξ ߴ. SBS ǡ ɿ α : ٴ 𡯰 ̵ ũ ť ũ: , Ρũ īij ȭ, ̵ Ÿ ٴϿ ʿ װ̴.ƿ ơ âڵ ũ ϴ APAC ũƼ ͽǸ α ǥϱ ߴ. âڵ Ŭ, ̺ г پ α ְ 濵ũ͵ ̴.+ ѱ Ѱ ̽ ÷ ڵ ̴. ϴ LG÷ IPTV, ģ ̾ KT͵ ϱ ߴ. ̿ , ҿ (KT LG÷) ܿ Һڵ ϰ (+) ̿ ִ ãƺ ִ١ Ʈʻ ֱ⸦ Ѵ١ ߰ ɼ ״., ҿ + ȫ 귣 丮 ߽ ̷ ̶͡ ɴ밡 ִٴ Ŀ ̶͡ ߴ.
[ó] Ǿ Ÿ The PR times (2021 10) 翡 Ͽ, ۱ǹ ȣ , , մϴ.