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Ǿ Ÿ The PR times |
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Ŀ´̼ |
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۹ |
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翡 (
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ɿ |
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3~5 ̳ |
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ļ нó |
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ļ ±ȯ, н ۻ ؼ ó |
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ؿܹ |
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Ұ ( ؿܹ ʽϴ) |
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۴ |
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ͷ ٶϴ. ( 02-6412-0125 / nice@nicebook.kr) |
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30
[ ķ λƮ]
귣 ¡
36
[̼ ֿ]
Jobs for All
θ ڸ, ϳ Ŀ
귣尡 ȸ ϴ پ
ǰ Ӱ 귣
40
[ͷ Ʈ]
ڿ ̺, ҹ ť
50
[Ǿ â ͺ]
ѱPRȸ ȸ
PR ȭ 弭ڴ١
PR ܵ з ϰ, PR Է δ
56
[̵üũ]
ȫǿ
л硯
62
[ ͺ]
amPR ǥ, ο 20 PR غϴ
ȭϴ PR 帧 ߸߸
ESG Բ մϴ١
68
[PR ķ: ] ̹
̹ ־ ̴
ѹα ϰ ͳ Ű ǥ ÷
۷ι ̻ ǰϴ ͳ ֱǡ
̹ ھ
ġ ࡤ ߡ ɼ ١
ؿ ÷ Ī Ű 24ð ó
76
[PR ķ: ] Ƹٿ
ȥ ١Ƹٿ
ȥ Ŀϴ ¥ ȥ ̾߱
Ҹ ϸ ٲ㰣
82
[PR ķ: ] KB
10 1250 KB
츮 Ӽ ִ
88
[â 14ֳ ڿ ]
ǿ ѱ̵彺Ÿ ̻
ȸ ߴ Ǿ, å ܿ Ȯϱ桱
PR 桯о , ܿ Ȯؾҡ
ϴ о߸ ϴ ͵ ᱹ
ٴ ϸ PR ҡå ν
92
[REPORT ON PAPER]
糭 å ȫڷ,
AI Ҵ
Ͽ Ž AI PR
Ұ ڷ
96
[ֹ ESG ]
̵ ȣ Ű
Ҵ ť(CurioStep) α
100
[REPORT ON PAPER]
Ʃ ,
ϰ ϴ´
IT Űǰ Ʈ ġ ⡯ ǥ
û, ̻ ŷڴ ߰
а , ݵ ȥ
104
[ CRISIS TALK]
̵Ʈ̴ ص
110
[CASE STUDY]
AI ϱ
ȿ ̴ êGPT ϰ Ȱϱ⡯ (1)
120
BRIEFING GLOBAL
[긮G (1)] ÷, ̺
ô롯 2鿡 ־ հ
[긮G (2)] ̽Ͽ Ȥ 輺
츮 Ȥ ? SNS ڵ
124
[̽üũ]
˾ ѹ
Ȱ
Ⱑ ̷ ſ? ̻&Ƹ ġ̼
˾ ذ, ¾ ǹ
̱ 5, Ǿ â 14ֳ ߽ϴ. 169° ̾߱⸦ ϱ ڴԵ ɾ ֽ е鲲 縦 մϴ.<BR>
<BR>
PR Ư, PRε 鿡 ָ ġ ʽϴ. ѹѹ ɾ , ٶ ִ ٱ ʿ ̰.<BR>
<BR>
̹ âȣ ȭϴ ѱ PR ȸ ϰ ϴ ͺ, ο ̵ ϰ Ȱϱ Ư Ʈ, װ 谢 Ȯغ ȹ ҽϴ.<BR>
<BR>
ǥ The way . 14⵿ PR ǰ Ǭϰ Ҿٴ ҽϴ. ӿ ư PR Ǿ ִ ̹ Ƶ鿩 ٶϴ.
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10 [PRȹ : ķΨ]
Ѿ, ȭ ٸ?
系 Ŀ´̼ ߱ϴ ȭ
Ÿӡ Ŀ´̼ Ű
̷ ȭϴ
16 [PRȹ: ķΨ]
Ʈ, ɿ ġ
ä
20
[ֹ ESG ]
ϰ ֳ?
¥ ÿ ̴ϼƼ TOward 2030
24
[SPECIAL ISSUE] ۺ̼ ̺
۷ι PR , ˡ ڱ ˡ
Ű ô, Ŀ´̼
۷ι Ŀ´̼ µ Ѵ
40
[GLOBAL ISSUE]
뿹 ? BBC м ᡯ
¶ 踦 ֳ
߱ ̹ 輺
44
[ ]
Ŀ´̼ǿ Ƴ
50
[ҿ ũ ÷]
ơ ٸ ٸ
52
[̽ α]
AI ķ ȭѰ ΰ
58
[ͷ Ʈ]
ִ پ ɼ
63
[žƿ 佺]
Ͽ
64
[̼ ֿ]
Ǵ, ũ 귣
, ̿, ڿ ȯ åӿ ο
, ̻, ָ ̷ ū
70
[ε λƮ]
ø꿵 20, ̼ Ǫ ã´
˻ ͷ ۽ コɾ/Ȱǰ Ű
20뵵 ̼ Ƽ ִ١ ä ٸ
α 귣 Ʈ
74
[&Ʈ]
Ī Ÿ м ñϴ
Ī , ᱤ ÷ å
̽ Ī ֡ ?
ǥñ , Ӱ߱ ϰ
ƴ ΰǥ , ȵ
80
[긮G]
Z밡 ü ϴ 5
밡 ü ̶ ϸ ȵ
̷ Һ ݽ ʴ ʿ
84
[THE COMPANY & BRAND]
2024 ī Բ ESG ö ȭǰ
⸦ ̳÷ ź
90
[̿ PR]
θƮ
ȭ ҡ
94
[귣]
ȫõ а, 帣
ȫ()
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10
[ コ]
ش Ḹ,
Ǻο ǻ ̾߱
18
[ ̽1]
ۺ ̼ ۷ 彺ġ
ȣڡ
й⡯ CX ϴ
AI Ŀ´̼ϴ ô
24
[ ̽2]
ۺ ̼ ۷ ŰƮ
LG H&A CX
ô, CX 귣ϴ١
30
[ ̽3]
ۺ ̼ ۷
CX ü ȭ ؾ Ѵ
귣 CX μ ϴ ƴϿ䡱
40
[ ķ λƮ]
ų Ű鼭 ϴ ﰢ â (Instant Creaction)
ǰ, ü ǰ, ǰ
45
[žƿ 佺]
Ŀ ʰɻȸ, dz عϱ?
46
Ǿ ȹ
ȭ¹ ϰ ģȯ?
ؿ
Ǿ ߱ȹ ¡ ķ ѹα ȭ ǰ ִ ü ִ ʵ ߱ ùٸ ġ 絵 ϴ ȹ ķԴϴ. ̴ ֿ ģȯ ַ Դϴ.
52
[ͷ Ʈ]
ްƼ ̷
58
[ͺ]
PRа ְ , ȣâ
PR ̷ ϴ
64
[̼ ֿ]
̵ ȯ
Ű ǰ
68
[ֹ ESG ]
ȯ
ƼҼ ķ
72
[ CRISIS TALK]
ħ
̽ Ŀ´̼ǿ ħ ؾ Ѵ. Ϻ ̵ Ʈ̴ ڸƮ ڸƮ(No comment is a comment) Ѵ. ̵ Ʈ̴װ Ͽ Ǵ ڸƮ Ժη ڸƮ ǥ̳ ̴. ̹ ۿ ٷ ħ ٸ о߶ Ѵ.
78
[ ȣ Ʈ]
Ǵ ΰ 丮ڸ
ΰ ϰ ֽϴ. ΰ ̹ 츮 ȸ о߿ ó . ȣ Ʈ ΰ мϿ ȸ ΰ ȣۿ ǹ ϴ λƮ ϰ մϴ. ڰ Į ê Insightful Columnist ۼ˴ϴ. ê ۾ ŸϿ پ ִ Į ϱ ߵǾϴ.
82
[Trend Issue]
ȭ
ټ(CNNIC û λƮ )
86 [A/S ؼ]
2024 1 ΰ
, 4 Ѿ 15←
ؾ۴, ְ ǰ ¶ ȫ
3 ȸ ǾϿ콺 (?)
ó : The PR Ǿ(https://www.the-pr.co.kr)
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9
[ Į] ̶ ϱ?
10
[ֹ ESG ]
âǼ ϶
Creativity for All ̴ϼƼ
14
[̽ α(Digilog)]
ü ̼ȭǾ°
20
[ͷ Ʈ]
û ȸ
û ϴ ͵顦
26
[̼ ֿ]
ϱ - ȭ Ʈ
н ߹ȭ Żϰ,
ε ü ̾߱⸦
ź Ŀ´Ƽ, DVP
30
[ ̽1]
K ҵ Բ Ѵ١
Ҵ ÷ Ҵ Ͻ 귣ϴ
38
[ ̽2]
Ǿ ߱ȹ ķΡ
ü ô, ¡ ϴ
Ǿ ߱ȹ ķΡ
ð ֿ ߴ? ܵ 衱
44
[ CRISIS TALK]
,
50
[ҿ Creator ÷]
ƴ ΰ?
52
[PR TEAM]
ESG á ˰
ESG.ONL(ESG) ϴ ϡ
58
[ ]
ȸ ˾, ⡯ NO
̻ Ϸ塯 ˾ ̷
ǰ ...丮ڸ ߿
ǵ ּȭϷ ȹ ʿ
64
[ ȣ Ʈ]
ΰ ȭ, GPT
69
[̳ PR]
IPO ٽ ϴ
, 귣 Ŀ, Ȳ ȣ
72
[ͺ]
ڸ ޱ ڷ ۼ
ŸƮ ü ̶Ŭ
̶Ŭ
78
[ ̵ ̵]
AI ä θ 鿡 Ҽ θ
83
[žƿ 佺]
ȿ
84
[Check Bidding]
ζ ȫ ȫȹ
- A/S ؼ
2023 12
ü åȫ ΰ, ̸ ߴ Ǯ(pool) ȸ
, 5¥ ڻ չȣ 109 ķ 2 3
12 ְ ܱ ࡤ
- A/S ؼ ÷
Ź Ϻ μ
94
[ IN 귣]
۸ ű ӹ
Ǿ 2ȣ Ű Ҵ ÷ ¿ ָ߽ϴ. ̰ ƮƮ ˳ K Ҵ ϴ. ִ ѱ Ҵ Ͻ, ýϴ.<BR>
<BR>
2 Ǿ ¡ ķ մϴ. ڸ ϴ , ü ʿ ̴ ȹԴϴ. ֱ ߸ ⼺ ϴ Ҹ Ŀ , ȸ ߰ϴ 鿡 Ǿְ մϴ.<BR>
<BR>
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9
[ Į] ESG 濵, ǻ ָϴ ô
10
[뺸] ȿ ϳ
11 ȿ 귣 ̾߱⸦ ұ
14
[̽ α(Digilog)]
(Local) ٽ Ű尡 Ǿ°?
20
[ͷ Ʈ]
ȮǴ ũ ڳ °
26
[̼ ֿ]
: Ⱑ ƴϴ, Ӱ ⡯
ġ ̷ ,
Һ ƴ ۵Ǵ ڿ ȯ
30
[SPECIAL ISSUE ]
ѱPRȸ Բ PRΡ
濡 PR Ҹ ´
35
[ͺ] 2023 PR ü
̵Ŀ´̼к
PR ߽ ذ ߱Ѵ١
40
[ ]
Ͱ 츮
44
[ CRISIS TALK]
VIP λõ
50
[̵ Ŀ]
5% Ȥ 0.9% տ ˻ ǥ ⺻ 桯 Ĺ
ֱ л
Daum ? ̱⡱ vs
л CP ȯ dz
ָƴ SNS Żߡл
54
[SPECIAL ISSUE ]
2023 ְ PR ۵
PR ġ ϰ Ȱ¦
64
[ķ ] ; Դϴ
66
[ֱ⿵ marketect] ο ̵ƼƼ ټ
70
[ֹ ESG ] ڿȯ ϶
ȥ (Honda Woods) Ʈ
75
[žƿ 佺] ϴ ̵̿, !
76
[PR STRATEGY] PRο ϴ ο д
ѱȸ 2023 ȫũ
۵ ģ , ݸ鱳 ͡
ٳ⺸ ġ ºϴ ô롱
86
[μ ۷ι PR 丮 PR]
2023 ǵ ̷ ,
90
[ ġ] ܼ֡ پ K, Ÿ2023
ܼ 忡 ߴ ѱ Ӿ ص ơ
ǰ ũν ÷̡ ټ Ӵ ְܼ
94
[AD DATA] 귣庰-ֺ TV û 60
Ǿ 12ȣ PR ġ ǴԴϴ. ų 11 22 PR ġ ǻ PR Դϴ. ѱPR PR ̵Ŀ´̼к Ǿ˰ ͺ信 PR ٶ ° Ʈũ Ȯž Ѵٰ ߽ϴ.<BR>
<BR>
ѱȸ 2023 ȫũ ظ ϴ PRε鿡 ȫ ùٸ ⼺ ˸ ڸϴ. 2023 PRε ؿԴ, ɾ ýϴ.
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